The American Marketing Association collegiate chapter at East Tennessee State University (ETSU AMA) is launching a first-of-its-kind initiative that gives Tri-Cities businesses access to advanced websites, AI-powered marketing systems, and modern digital strategy.
"This is real work with real impact," said Dr. Michelle Sullivan, AMA faculty advisor.
A New Model for Economic Growth
The AI Economy Hub represents a new approach to local economic development, one that connects students, AI-powered systems, and community businesses through a shared innovation ecosystem.