Customer and audience research
Find the people, needs, language, and evidence that should shape the marketing.
AI marketing courseware for professors
Teach advanced AI marketing through a real business that changed in public.
CloudWise gives marketing professors ready-to-adopt lessons, assignments, assessments, tools, and a longitudinal business case—so students learn current AI marketing by doing the work.
Designed to fit an existing marketing course or support a complete applied program.
Lew’s Journey
Final video supplied before production
Begin with the person
Before the chart, students meet Lew.
Marketing felt expensive, complicated, and difficult to sustain. Lew describes moving away from perfection and toward a consistent practice he could operate from his phone—while running the rest of the business.
“Going from trying to make it perfect to just making sure that it was presentable… changed my life a lot.”Lew Kizer · preserved owner narration
This is not a polished fictional case. Students begin with a business owner’s lived experience, then learn how to test the story against the evidence.
The measured business record
A result students can examine—not simply repeat.
The course keeps comparable periods, metric definitions, owner narration, and analytical interpretation visible so students learn what the numbers say and what they cannot prove alone.
49.11%
More first-half Gross Revenue.
Smash Meals recorded $195,695.99 during January–June 2026, compared with $131,245.58 during the same period in 2025—an increase of $64,450.41.
How the case is taught: Lew’s account explains the change in his marketing practice. The preserved records show what happened in the business. Together they create a case students can investigate; they do not prove that one factor caused every additional dollar.
988 days of preserved audience history beginning October 31, 2023
43 definitions explaining what each captured metric counts and how it should be read
$300–$400 in prior monthly paid-social spending described by Lew
About one hour for the daily marketing routine Lew says he now operates
Real customer language used to study later stages of the buying journey
Real published work connected to channel, date, content, and available response evidence
What students learn
Marketing judgment for the AI age.
Students do more than operate tools. They learn to ask better questions, create relevant work, examine response, and explain the next marketing decision.
Brand strategy and messaging
Translate business identity and customer understanding into a recognizable voice.
The customer buying journey
Connect attention, interest, engagement, action, conversion, and sharing.
AI-supported content systems
Use modern tools with structure, human review, and a sustainable publishing method.
Websites and campaigns
Turn strategy into useful marketing assets rather than isolated classroom exercises.
Marketing analytics
Start with a hypothesis, examine fit-for-purpose evidence, and state conclusions carefully.
Responsible AI practice
Make decisions about data, accuracy, originality, oversight, and quality.
Portfolio-ready work
Leave with artifacts and explanations that demonstrate what the student can do.
The learning journey
Students move from observing the case to acting on evidence.
The structure keeps early work supported, then gives students greater responsibility as their marketing and analytical judgment grows.
Meet the business. Understand Smash Meals, Lew’s experience, and the question behind the evidence.
Learn the framework. Use the Market Power Marketing Strategy and customer-centered buying journey.
Investigate evidence. Read real revenue, audience, content, and customer records with guidance.
Use AI professionally. Apply structured prompts, tools, review, and responsible working practices.
Build marketing work. Create campaigns, content, websites, research, and recommendations.
Explain the decision. Connect the evidence, output, limitations, and next marketing action.
What professors receive
A teaching system—not another folder of AI links.
Use the ready structure, edit it for your course, and retain your judgment about pacing, emphasis, assessment, and student support.
01
Ready lessons and presentations
Clear instructional sequences with real examples and professor-facing guidance.
02
Guided demonstrations and walkthroughs
Show the process while students work inside current AI and marketing tools.
03
Assignments, assessments, and rubrics
Evaluate both the finished work and the reasoning used to create it.
04
Real datasets, reports, and dashboards
Give students evidence they can inspect rather than simplified fictional totals.
05
Instructor notes and answer guidance
Clarify the teaching purpose, likely misconceptions, and quality expectations.
06
Editable course structure
Use selected modules, reorder the journey, or build the complete experience.
07
Faculty onboarding and implementation support
Prepare the professor to teach the course without needing to become an AI engineer.
08
Maintained examples and tools
Keep the teaching experience connected to a fast-changing professional field.
Ways to adopt the program
Start where your course needs it.
The same courseware foundation can support a focused update, a complete class, or a deeper applied experience with real business work.
Add selected modules
Add AI marketing, analytics, content, or applied casework to an existing course.
Review module optionsAdopt the complete course
Use the full teaching sequence, professor resources, student work, and assessment structure.
Review the complete courseRun an applied marketing studio
Organize the course around teams, real deliverables, evidence reviews, and professional workflow.
Plan the studioSupervised business projects
Connect qualified students to defined work with businesses and structured faculty oversight.
Discuss project options
Professor-guided, publicly documented
Students used AI marketing tools to create websites, refine messaging, improve social engagement, and support go-to-market strategies for local companies.ETSU College of Business and Technology and CloudWise Academy partnership
For marketing professors
Bring advanced AI marketing into your course without building it all yourself.
Start with your existing course, the students you teach, and the kind of modern marketing work you want them ready to perform.