15 Days of AI
The next class is coming.Tuesday–Thursday · Noon–1:30 p.m. Eastern15 Days of AI · Day 8
Understand what your customers want. Give them a reason to choose you.
90 minutes · Beginner friendly · In Erwin + online
Grant-covered tuition · Dates, time and location
“Very Valuable. Lots of practical content without being overwhelming.”
Edward Breese · CloudWise training graduate
Day 8 · Live class
From the course
Follow the customer from the first need to the next purchase. Find the questions your marketing has to answer.
The seven-stage model from Why It Works: Customer, Attention, Interest, Engage, Action, Transform and Share.
The lesson’s full decision matrix: motivation, trust, clarity, purchase and follow-through.
Megan Carter is the lesson’s illustrative customer composite. Her needs come from patterns in real customer language; she is not an identified Smash Meals customer.
Your project
Develop a customer message and its follow-up around a real offer.
From CloudWise businesses and learners
“We increased revenue by $3 million—and built the capacity to grow ten times beyond that.”
$3M revenue increase
“I thought the class was extremely informative and eye opening. I thought the information was digestible and well presented.”