Your project
You’ll put it to work.
Analyze a bounded set of business records and explain one next decision.
What you’ll learn
- Understand what a metric measures.
- Compare activity with response.
- Support a recommendation with evidence.
Come with an idea.
- Who it’s for
- owners, managers and people who need marketing reports to make sense.
- What to bring
- curiosity. The class supplies the business example.

