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North East TN + AI
Unlocks Limitless Talent & Potential

“The question isn’t whether AI will change the world — it’s whether we’ll change with it.”

— Joe McKenna

The Premise

A historical constant. Not a prediction.

Every wave of new technology dictates the economics and livability of our community.

1800s
Steam
1850s
Rail
1900s
Electricity
1920s
Automobile
1980s
Computers
1990s
Internet
2000s
Mobile
NOW
Artificial Intelligence
The Choice

The question that decides everything downstream.

What happens if our community didn’t wait for the impact
but drove the change?

Two Paths Forward

Only one of these requires a decision. The other is already in motion.

Two paths forward: wait and be changed, or drive the change through 2030 NOW ? BY 2030
Path A · Default
Be changed by it.

Wait. Jobs displaced. Workers leave the region. The economy gets reshaped without us.

— Unknown destination —
Path B · Chosen
Drive the change.

Workers trained before displacement. Employers enabled. New companies built in Northeast Tennessee instead of around it.

→ Heading somewhere

There is no neutral. Doing nothing is choosing Path A.

The Findings

What we’ve observed over four years of workforce development and training.

From the classroom, from the workforce data, from employers and educators across Northeast Tennessee.

42,000+

Northeast Tennessee jobs already highly impacted by AI today.

Observed AI usage data — not a theoretical projection.

01

This isn’t another tech wave.

Steam, rail, electricity, the internet — every wave took generations to land. AI is unfolding in years, with economic impact on par with the largest transformations in modern history.

See: The Premise · The Data
02

If a computer touches the work, AI is changing it.

AI isn’t a chatbot. Spreadsheets, email, scheduling, design, code, customer service, research — the aperture is every screen, every desk, every digital task.

See: Where AI Works · Industries
03

Beginners gain the most.

Studies consistently show novices get 10x productivity gains from AI. Experts get marginal lift. For the first time in modern tech, the leveler favors the people who’ve been behind.

See: Daily Tasks · Skills Gap
04

The “good jobs” go first.

The white-collar careers several generations were told would pay the most — especially coders and computer scientists — sit at the front of the line for change.

See: Career Paths (Top 20)
05

AI is not the skill gap. The skills gap moved.

AI doesn’t widen the old skills gap — it bridges it, and opens a new one. The question isn’t “can our workers learn it.” It’s “who’s teaching them, and how fast?”

See: 4 Pillars · Roadmap
06

Our prime industries are volatile.

Healthcare, manufacturing, finance, retail — the industries that anchor our region’s economy are all in motion from AI at the same time. None of them is sitting still.

See: Industries Reshaped
07

Workers are being displaced.

The work that puts food on the table for thousands of NE TN families is being reshaped right now. Some roles will hold their shape. Many won’t.

See: Career Paths · Daily Tasks
08

New kinds of work are opening.

The same shift that’s reshaping old work is opening new kinds. Roles, skills, and side businesses that didn’t exist a few years ago are common now — and they’re showing up locally, not just on the coasts.

See: Active Projects · Skills Gap
09

Starting a company is orders of magnitude more accessible.

What used to need a team of five — coder, designer, marketer, ops, support — one person with AI can now do. The barrier to launching a business in our region is far lower than it used to be.

See: Active Projects · Founder’s Forge
10

Our schools aren’t hiding.

Northeast Tennessee’s colleges and training programs are running real AI curriculum today. But the students arriving in those classrooms are often more fluent than the faculty teaching them.

See: AI Education Coalition
11

The doorway is wider than ever.

AI lowers barriers for our disabled, recovering, and marginalized neighbors — people who’ve sat outside the workforce for reasons that AI now helps them work around. Miss this and we miss a generation.

See: Active Projects · Jeremiah School
12

The whole workforce chain. Not islands.

AI’s impact reaches every segment of the workforce. We can’t pick islands to focus on the way workforce development usually does.

See: AI Coalition · Active Projects

These are the findings. The rest of this presentation is the proof.

Northeast Tennessee Didn’t Wait

Our community isn't behind — it is three years ahead.

Special thanks to Bob Cantler at the JC Chamber of Commerce.

2016
The Question
What would happen if our community didn’t wait for the impact — but drove the change?
CloudWise training session
CloudWise Academy Launches
We started teaching technology skills that beginners could pick up to make more money, get better jobs, or start businesses.
CloudWise Academy launch
Building the Network
Partnered with Founders Forge, Johnson City Chamber of Commerce, Erwin Utilities, and Unicoi County ECD to bring training across the region.
Founders Forge
JC Chamber of Commerce
Erwin Utilities
Unicoi County ECD
ETSU
TN Dept of Economic & Community Development
Crown Cutz Academy
Jeremiah School
Tusculum University
Logo 2019
University of Tennessee
American Job Center
November 30, 2022
Everything Changed & Nobody Knows What Will Happen
The day ChatGPT launched, we changed our mission to one clear statement: We will upskill every person in the region. That same day, we walked into the JC Chamber. “Everything just changed.” “What do we do about it?” “I have no idea. But we need to start teaching and figure it out.” “Whatever you need, we’ll support you.”
Two Years in the Trenches
Weekly small group sessions and a large group class every month. Not selling a program — figuring out how to teach AI, how people learn it, and how fast it changes. Almost two years of showing up every week.
Jeremiah School Workforce Training
Empowering people with neurodivergence to use AI to bridge communication gaps — turning what others see as a barrier into a strength.
Jeremiah School workforce training group
ETSU Creates First Dual Enrollment Course
Extending our reach into high schools — giving students a head start on AI skills before they ever step foot on a college campus.
East Tennessee State University
ETSU Pilots AI Across 5 Marketing Courses
ETSU adopts the CloudWise Academy training hub and teaching methods to introduce AI best practices, safety, and hands-on skills into five marketing courses. Students learn to work with AI from day one.
East Tennessee State University
Tusculum Pilots AI in 4 Courses
Tusculum University integrates the CloudWise Academy training hub and teaching methods into four courses — bringing AI best practices, safety, and practical skills directly into the classroom.
Tusculum University
Tusculum Creates AI Applied Business Minor
Tusculum University launches the first AI Applied Business minor in the region — a dedicated academic pathway preparing students to lead in an AI-driven economy.
Tusculum University
DSEW Grant: $1.2 Million
Awarded $1.2 million from the Digital Skills for Every Worker program to scale AI training across the region.
$800K awarded to CloudWise Academy
The CloudWise Training Hub
Built a training platform for local colleges and Jeremiah School — helping teachers teach with AI and introducing students to ethical, practical, and safe AI use alongside their normal coursework. Partnered with ETSU, Tusculum University, Jeremiah School, and special trainings with UT.
The CloudWise Training Hub
Workforce Development Training
Launched workforce development programs with ETSU, Tusculum, and Jeremiah School. Students work on real projects for real companies — earning while they learn. This solves the biggest challenge in traditional internships: the employer no longer carries the burden of training.
Workforce Development Training
Tusculum University AI Training Platform
Tusculum University launches an AI Knowledge Base and training platform pilot — built by CloudWise Academy interns. Faculty and students get hands-on access to AI tools integrated directly into their academic programs.
Tusculum University AI Training Platform
Coalition For Kids: Operations & Programming Operations Platform
Coalition For Kids receives a $500K grant to develop their own AI Training Hub — combining their 20+ year proven method with AI to help employees learn, operate, and deliver to C4K’s high standards at scale across Appalachia. Built by CloudWise Academy interns.
Coalition For Kids Operations Platform
March 2026
Federal AI Literacy Guidance
The U.S. Department of Labor rolls out its AI Literacy Framework across the workforce development system — defining AI literacy as a foundational set of competencies all workers, employers, and educators need to use and evaluate AI responsibly. The framework covers two areas: what to teach (AI principles, uses, effective direction, output evaluation, and responsible use) and how to teach it. For the first time, federal policy matches what we’ve been building in Northeast Tennessee since 2022.
U.S. Department of Labor AI Literacy Framework
AMA Amplify — ETSU’s AI Marketing Agency
ETSU students run a real marketing agency serving real clients. They learn AI-driven marketing, content creation, and strategy — giving local businesses access to talent that keeps pace with the constantly shifting landscape. Students earn while they learn. Companies get results they can’t staff for.
AMA Amplify — ETSU's AI Marketing Agency
East Tennessee Appalachian AI Summit
Tusculum’s Center for Free Enterprise hosts the first Appalachian AI Summit — bringing together educators, business leaders, entrepreneurs, and workforce development organizations from across the region. The summit unites the coalition publicly for the first time, showcasing what Northeast Tennessee has already built and setting the agenda for what comes next.
East Tennessee Appalachian AI Summit
AI Productivity Agency
Tusculum University students operate an agency focused on business productivity and operations — helping local organizations streamline workflows, automate processes, and solve real business problems with AI. Students build professional portfolios. Businesses get immediate impact.
AI Productivity Agency
THE BIGGEST TAKEAWAY
Communication.

Three years in. The one thing that engages and empowers our entire workforce — including the people we’ve historically left out.

Translating across languages, in real time.
Jeremiah School — bridging communication for neurodivergent learners.
Same goal
Quarterly financial reports
Without AI
  • Reconcile your accounts
  • Complete your financials
  • Log into your accounting software
  • Find the reports section
  • Run the right report for the date range
  • Verify the totals match
  • Export as a spreadsheet
  • Format and save as PDF
  • Email it to the right people
With AI

“Show me my quarterly reports for the first quarter.”

This isn’t coming. It’s here.

We didn’t just believe AI was changing work in our region. We measured it.

0

workers in Northeast Tennessee are in jobs where AI is already doing part of the work

Based on observed AI usage data, not theoretical projections

Where AI Is Already Working

Each block is an occupation. Size = number of local workers. Color = how much AI is observed doing that work right now.

High AI Activity
Low/None

Industries Being Reshaped

AI isn't just changing individual jobs — it's transforming entire sectors. Here's how each industry in the region is being affected.

Employment from Census County Business Patterns. AI exposure from Felten AIIE. Adoption rates from Census Business Trends Survey.

High AI Exposure
Low/Negative
Education appears smaller here because Census data only counts private-sector workers. Public schools and universities — the majority of education employment in the region — employ thousands more. With an AI exposure score of +1.32 (higher than Manufacturing), education is one of the most transformed sectors regardless of the employment count shown.
Healthcare & Social Assistance leads the composite impact with 16,247 workers and growing AI adoption. Finance & Insurance, despite having fewer workers, scores highest on AI exposure (+2.05). Manufacturing, the region's largest employer at 22,283 workers, faces a different AI challenge — physical automation and robotics rather than cognitive AI.

The Jobs With the Most Workers Affected

Ranked by total worker impact — the number of people in each role multiplied by how much AI is already being used in that work.

What AI Can Do vs. What It's Doing Today

Blue shows theoretical AI capability by sector. Red shows observed AI activity from real usage data.

The gap between blue and red represents untapped AI potential — and adoption is accelerating.

In 2025 alone, the share of occupations with meaningful AI usage grew from 36% to 49%. Overall, AI adoption among workers doubled in just two years.

Theoretical AI capability
Observed AI activity
2025 2030
Today (2025)

The work that’s growing is already here.

Workforce development asks one question: where are the jobs? Here are four places the work is already growing in our region — and where the long-term investment belongs.

INFRASTRUCTURE REBUILD
$1.2T
Infrastructure investment
56
Tennessee data centers
65%
Contractors expecting growth
+40%
Renewable power growth
SMALL BUSINESS BOOM
36.2M
U.S. small businesses
62.3M
Workers employed by them
1.1M
New firms last year
479K
Monthly business applications
SKILLED TRADES
  • Electrical Power-Line Installers$84,820/yr
  • Industrial Machinery Mechanics$68,580/yr
  • Telecom Line Installers$67,130/yr
  • Plumbers, Pipefitters & Steamfitters$59,980/yr
  • Electricians$58,310/yr
  • HVAC Mechanics & Installers$49,450/yr
  • Construction Laborers$40,450/yr
  • Construction Managers$92,640/yr
HUMANOID ROBOTICS
  • Tesla — Optimus$20–30K
  • Figure AI — Figure 02Deployed
  • Boston Dynamics — Atlas~$150K
  • Agility Robotics — Digit~$250K
  • Unitree — G1$13,500
  • 1X Technologies — Eve / NeoPilot
THE REAL SHIFT

Everyone is getting the purpose of AI wrong.

“I don’t like the way AI writes.”

“I can’t trust it to review medical records as well as I can.”

“AI isn’t as creative as I am.”

The point isn’t for AI to be better than you. It’s to remove your weaknesses.

It’s not about making you better at what you do. It’s about making you good at what you don’t.

The 4 Tiers of AI Readiness

AI readiness depends on the entire organization.

A CEO can’t plan without seeing what AI is doing to the market.

A supervisor can’t staff a team without seeing what AI is doing to the work.

These pillars align with the U.S. Department of Labor's AI Literacy Framework, released February 2026.

The Roadmap for Northeast Tennessee

Five pillars to address. Four steps to execute on each — done holistically, at the same time, not in sequence.

The Five Pillars
01
Educate Employers
Business leaders need to understand what AI can do — and where to start.
02
Technical Enablement
Selection, configuration, integration. Most employers can’t staff this internally.
03
Job Seeker Navigation
AI screens résumés and interviews. Candidates need to understand the filter.
04
Upskill the Existing Workforce
The largest group. Better versions of current jobs — highest impact per dollar.
05
Retrain the Displaced
A funded pathway into new roles — placement, support, dignity.
How to execute on each
Four Steps, Done Together
01
Assess current readiness at the job level
02
Job-specific training
03
Implementation support
04
Assess progress
Already Underway

AI Education Coalition

Northeast Tennessee's higher education and workforce training institutions aren't planning an AI curriculum — they're running one. Four organizations. One shared mission. Real students. Real skills. Real employers.

5Partner Organizations
20+Active Courses & Programs
3Degree-Granting Institutions
2026Fully Active
Tusculum University 4-Year University
MinorAI Applied in Business
Marketing & Social Media
Marketing Analytics
GraduateMasters in Business Leadership & Applied AI
East Tennessee State University Research University
Dual EnrollmentAI Basics for Marketing
Independent Study in Marketing
Marketing Internship
Marketing Management
Strategic Management
CloudWise Academy Workforce Training
AI for Beginners
Advanced AI
Founder's Forge Entrepreneurship & Product
Foundations of AI-First Product Development
Intermediate AI Product Development
Jeremiah School Alternative Education
AIAI in the Workplace
Algebra 1
Algebra 2
Chemistry
Biology
Active Projects

Experiential
Workforce Development

How do we choose which projects to work on?
Every project must increase income, expand opportunity, or both. Real problems. Real students. Real outcomes.
Jeremiah School Education · Curriculum
Learning Looks Different on the Spectrum. Teaching Should Too.
Every student processes differently. Every teacher communicates differently. We built the bridge.
Explore this project
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The Problem
No two students on the spectrum learn the same way. When the way a subject is taught doesn't match how a student receives it, learning stops. Jeremiah School needed a way to reach every student — without requiring every teacher to figure it out alone.
The Solution
A curriculum that adapts to the student, not the other way around. Built on the VAK framework — Visual, Auditory, Kinesthetic — teachers and students can both adjust how content is delivered and received. The system flexes. The learning happens.
What Our Interns Built & Learned
Curriculum Design Educational Theory Content Creation Visual Communication Organizational Systems AI-Assisted Instruction Building AI Solutions Technology Workflows Working with Special Needs
Tusculum AI Hub
Tusculum University Higher Ed · AI Infrastructure
AI for the Whole Campus. Not Just the Students Who Can Afford It.
Every student deserves access to AI — consistently, safely, and without a subscription fee. Tusculum needed a way to make that happen at scale.
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The Problem
AI is everywhere. Access isn't. Students were using a dozen different tools, unvetted and unsupported. The university had no visibility, no control, and no way to ensure quality or security. Expensive subscriptions created haves and have-nots in the same classroom.
The Solution
One hub. Built for TU. Owned by TU. Our interns are building a custom AI knowledge and chat platform — trained on Tusculum's own content, secured and controlled by the university, and available to every student and faculty member. No subscriptions. No guesswork.
What Our Interns Built & Learned
Full Stack Development AI Model Training AI Security Database & Storage API Integration User Experience Design Working with End Users Quality Control System Architecture Prompt Engineering Deployment & DevOps Problem Solving at Scale
Erwin, Tennessee Workforce · Digital Economy
Erwin Businesses Are Invisible. The Internet Is Working Against Them.
Having a website isn't the same as being found. Most local businesses are online — and losing ground every day because of it.
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The Problem
Being online and being visible are two different things. A skills gap, a technology gap, and tools that move faster than any small team can keep up — the internet isn't neutral. Without the right strategy, it buries you.
The Solution
Get every company online with the internet working for them. We built Market Power — an AI content marketing and automation app — and trained a regional workforce to run it. Every Erwin business now has the tool and the talent to stop being invisible.
What Our Interns Built & Learned
AI Content Creation Marketing Automation App Development Digital Strategy SEO & Distribution Copywriting Workflow Design Client Communication Product Thinking Data & Analytics
Jeremiah School Workforce · Employment
85% of Adults with Autism Are Unemployed. That's Not Acceptable.
Three years of workforce training, advanced AI skills, and a fully immersive game project — built to change that number.
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The Problem
85% of adults with autism are unemployed. Not because they can't work — because the jobs, the hiring process, and the communication expectations were never designed with them in mind. Their gifts go unseen. Their challenges become disqualifiers.
The Solution
Match the skills to the gifts. Use AI to bridge the communication gap. We built a 3-year workforce training program teaching high-demand skills that fit how these students think and work. AI helps them communicate with employers — and helps employers communicate back. Their current capstone: building a fully immersive game from scratch.
What Our Students Built & Learned
AI Workforce Training Advanced AI Skills Game Design Game Development Storytelling & Narrative Character & World Building 2D/3D Asset Creation Logic & Problem Solving Programming Fundamentals UI & UX Design Audio & Sound Design Project Management Team Collaboration AI-Assisted Communication Quality Assurance & Testing
American Job Center Workforce · Career Development
75% of Resumes Never Reach a Human. Job Seekers Don't Know That.
AI runs the hiring process now. We built the training to help job seekers win it.
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The Problem
The hiring process changed. Nobody told the job seekers. Applicant tracking systems filter resumes before a human ever sees them. AI screens candidates based on keywords, formatting, and signals most people don't know exist. Job seekers are losing before the game even starts — and AI bias is making the playing field even more uneven.
The Solution
Two free courses. Delivered through AJC counselors. Built to level the field. We developed AI for Beginners and Get the Job Process — giving job seekers the tools to navigate ATS, understand AI-driven hiring, and compete in the new economy. Every course is available free of charge through American Job Center counselors.
What Our Interns Built & Learned
Full Stack Development AI Model Training AI Security Database & Storage API Integration User Experience Design Working with End Users Quality Control System Architecture Prompt Engineering Deployment & DevOps Problem Solving at Scale
University of Tennessee Workforce · Disability Services
Their Clients Are Ready to Work. The Hiring System Wasn't Built for Them.
State job counselors needed more than good intentions. They needed tools, training, and a system that works for every client.
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The Problem
State job counselors are trying to place clients the system keeps rejecting. People with disabilities, barriers to employment, and non-traditional backgrounds face a hiring process built on automation and pattern-matching. Counselors want to help — but without the right tools, they're sending clients into a system designed to filter them out.
The Solution
Train the counselors. Equip the clients. Level the field. Through UT's partnership, we built a training program that teaches both job counselors and their clients how to navigate AI-driven hiring — from beating applicant tracking systems to building the skills that get interviews and offers. The playing field doesn't have to be uneven.
What Our Interns Built & Learned
Full Stack Development AI Model Training AI Security Database & Storage API Integration User Experience Design Working with End Users Quality Control System Architecture Prompt Engineering Deployment & DevOps Problem Solving at Scale
CLOSING

Thank you.

To the Northeast Tennessee Local Workforce Development Board — thank you for inviting us into this conversation. The work ahead is too big for any of us alone, and we’re honored to share what we’ve learned.

PARTNER WITH US

Three ways we’d love your help.

01
Share your wisdom

We welcome your wisdom, guidance, direction, and expertise.

02
Help fund our programs

Help us fund the work that’s already moving the region forward.

03
Help us reach more people

Help us touch as many people as we can.

REACH OUT
Joe McKenna

Founder — CloudWise Academy & TriCities.ai

joe@cloudpotential.com