Built on MarketPower™, a complete marketing system for the new AI economy. 20 years of experience, 3 years of live research, proven with real companies. Designed not to teach you marketing, but to change your results.
Which one is you?
Four ways in. Pick the door that fits, and start today.
A marketing course with no skills required. You show up, and you leave having launched a website.
"In one afternoon I rebuilt our home page and reviewed our current site page by page. I could finally see where it was failing to connect, and I used that to build the new version. I learned all of this in four hours."
Shared by a student the day they took the free class
$499 one time
Every lesson, every phase, all ten verified skill badges, and the Certificate of Completion. By the end, your marketing isn't theoretical. It's done.
Through your college
This course runs inside real university marketing programs, currently at East Tennessee State University as MKTG 3900. Enroll through your institution and earn actual course credit.
A human-led program that puts your whole membership through the course, with no per-member fees. Built for chambers of commerce, business associations, and economic development groups.
Lew almost quit his business. He recorded this message for the people deciding whether to take this course: unscripted, from his truck, straight to you.
"My advice to you is don't quit. If you keep going, you'll get there."
Watch his three minutes before you spend a dollar or a doubt.
And what we built instead.
MarketPower™. One complete system. Ten verified badges. Built for the AI economy.
Thirteen lessons in the same frame you'll learn in. Every one ends with something done.
How this course works: real records, real work on your own business, and AI beside you the whole way.
You do: open the record for the first time.



The transformation this whole system produces, told in a real owner's own words and three years of numbers.
You do: trace exactly what changed, and why it worked.
Numbers without context are just activity. Learn to see every marketing move through your customer's eyes first.
You do: build a real customer from evidence.
One communication skill unlocks every AI tool. Guided walkthroughs of ChatGPT, Gemini, Gamma, and NotebookLM.
You do: run your first working session with AI.
Real course graphicSocial, search, ads, and web: what each one is for, and where it meets your customer's journey.
You do: map your channels to your customers.
Real analytics from real businesses, and how to read them without drowning in them.
You do: read a live dashboard and find the story.
The real dashboardYour Business Profile teaches Google exactly who you are and meets customers where they already search.
You do: fix your own profile, field by field.
Your profile is your storefront in their room. Make every platform tell the same story about your business.
You do: audit and align your own profiles.
It's the master record every platform reads, and the one place on the internet you own outright.
You do: judge your site the way Google judges it.
Page views, visits, and visitors from the live record. What a working website actually looks like in numbers.
You do: read a real site's numbers end to end.
One need, one page. Serve the intent or lose the visitor. Your search listing is a free ad, if you write it.
You do: build a page for your most important customer need.
A search result is a customer stating an intention. Get every page in the index and mold your result.
You do: read your own search data and claim your result.
The real Search ConsoleEvery platform, every number, more than 11,000 records. Investigate anything you were ever told to take on faith.
You do: answer your own biggest question with data.
Everyone repeats these. Almost nobody can check them. You will.
"Google hates AI content."
We know exactly how Google treats AI pages. Page by page, for over a thousand of them. The answer will shock you.
"Websites are going away."
We've tracked dozens of websites next to every major platform for years. What compounds and what fades will change your plans.
"The future is social media."
The record holds millions of social views. Where the customers actually came from surprised even us.
"SEO is the same as optimizing for AI results."
They are not the same game. We ran both on real pages, and the difference is where your opportunity is.
We're not going to argue about any of these. Inside the course, you open the records and see for yourself.
Lesson Zero is free. No card. No email toll booth.
In the next ten minutes you'll look at your own business the way Google sees it, find what's broken, and fix one real thing, with Erwin beside you.
If those ten minutes don't move something you can see, close the tab with our respect. But nobody does.
Start Lesson Zero freeLessons fit around a real job. You work at your own pace, and the whole system is built for sustainability: the end state is less than an hour a day, every day, without dread.
Starting is free. The complete course with all ten badges and the certificate is $499, one time. College students enroll through their institution, and organizations run annual programs shaped around their membership.
Erwin, the AI assistant inside the training hub, is beside you on every lesson. It knows the coursework and the record, so you ask your question the moment you have it instead of stalling out alone.
The system is the same whether you sell food, services, or ideas: know your customer, tell the internet who you are, make your website work, amplify what works. The record includes companies in completely different industries, including one that reported a $3 million increase.
No. If you can type and click, you can do this. AI handles the heavy lifting. You make the decisions, and the course shows you how to make them with evidence.