DSEW regional impact · Northeast Tennessee

DSEW-funded training generated $3.4 million in growth across Northeast Tennessee.

CloudWise began in 2016 with a straightforward idea: teach high-demand technology skills with outcomes in mind. Tennessee invested $1.18 million in that idea, helping build a training method, AI-enabled platform, regional partnerships, and practical programs that trained more than 600 people and expanded what local businesses could do.

What that new capacity changed for local businesses

Lew Kizer of Smash Meals
Lew Kizer · Smash Meals
“We followed the program, and it is 100% responsible for our 49% growth this year.”
No advertising spend · Less than one hour of marketing a day
Laura Beth Jenks of ProCompounding
Laura Beth Jenks · ProCompounding
“Thanks to what you taught us, we increased revenue by $3 million—and built the capacity to grow ten times beyond that.”
Apps, landing pages, and digital platforms built without outsourcing
01 · The modelHow the investment became an economic engine

$1.18 million built more than a temporary series of classes.

CloudWise connected training, AI tools, real business work, measurement, and curriculum. People learned by producing useful work; businesses put it into operation; results returned to the classroom and strengthened the next decision.

01Learn

Advanced AI and marketing skills taught in plain language.

02Build

Reports, campaigns, apps, pages, and systems created during training.

03Use

Completed work moves directly into businesses and organizations.

04Measure

Dashboards connect activity with response, capacity, and revenue.

05Teach again

Real results return to courses, instructors, interns, and the region.

The early programs focused on practical application: learning a skill, using it, and leaving with something completed.
The first DSEW award expanded the method and the systems supporting it.
A second award carried the work across six Northeast Tennessee counties.
02 · Regional impactCapacity built institution by institution

New classrooms, new courses, and new ways for students to learn with AI.

The work reached schools, universities, chambers, workforce organizations, businesses, educators, and residents. Each delivery left behind something the partner could continue using.

37laptops provided to improve access to testing and essential tools
16paid internships funded through useful regional work
100Unicoi County residents trained with Erwin Economic Development
54educators trained through an AI Bootcamp with UVA Wise
Jeremiah School students and staff
Jeremiah School · Johnson City, Tennessee

Jeremiah School

An AI training environment built around access and job readiness.

BuiltAI Training Lab and dedicated classroom
37Laptops provided to expand access to testing and essential tools
LaunchedJob-ready technology skills training program
6 coursesAlgebra I, Algebra II, World History, U.S. History, Chemistry, and Biology
East Tennessee State University AI marketing program

East Tennessee State University

AI marketing curriculum connected to college credit, business challenges, and real client work.

01Three AI marketing courses
02Dual-enrollment course created
03Student AI Marketing Agency developed
Tusculum University AI training program

Tusculum University

Coursework, a new minor, training infrastructure, and a regional economic forum.

01Two courses developed
02AI in Business minor developed
03Tusculum AI Training Hub developed
04TU Economic Summit Conference co-developed

Community deployment

Training moved beyond campuses and into the regional economy.

16 Paid interns developed through useful work for businesses and community partners.
PartnerDeliveryReach
FoundersForge

A paid intern supporting entrepreneurship and startup work

1
Johnson City Chamber

A paid intern plus weekly AI and marketing classes for the business community

Weekly
Erwin Economic Development

Community technology and AI skills training for Unicoi County residents

100
UVA Wise

AI Bootcamp delivered with educators from across the institution

54

Regional training infrastructure

Established the CloudWise Academy AI Training Studio in Erwin.

The studio gives the region a dedicated place for live AI instruction, practical workshops, and collaborative work. Its classroom and meeting spaces support the same outcomes-focused training used across CloudWise programs.

03 · InfrastructureWhat the region keeps using

The training produced infrastructure designed around outcomes.

CloudWise built its own learning management system because course completion was not enough. The Training Hub helps people use AI while they learn, complete practical work inside the course, and leave with outcomes instructors can see.

CloudWise Training Hub showing courses, progress, instructor tools, and Ask Erwin
The CloudWise Training Hub connects course delivery, AI guidance, completed work, and visible progress.

CloudWise Training Hub

U + AI, built directly into the learning experience.

The platform combines course delivery, progress tracking, instructor tools, walkthroughs, prompts, credentials, and Ask Erwin—an embedded AI guide that helps learners understand and apply the material.

01AI guidance available inside the lesson
02Practical work completed while learning
03Progress and outcomes visible to instructors
04Real business results returned to future courses
East Tennessee State University
Tusculum University
University of Tennessee
04 · PeopleWhat the cumulative total looks like in a classroom

More than 600 people learned advanced AI skills by doing real work.

They came through community, college, workforce, and business settings. These six reactions show people gaining confidence, seeing new possibilities, and leaving with work they could use immediately.

Learner reaction 01
Learner reaction 02
Learner reaction 03
Learner reaction 04
Learner reaction 05
Learner reaction 06
600+

The number matters because it represents hundreds of individual moments when people stopped feeling overwhelmed by technology and began using it to complete meaningful work.

05 · Business proofHow one growth story became regional curriculum

Smash Meals’ success became a course every company and student can learn from.

CloudWise developed, launched, and taught Market Power—a marketing training program for the AI age. It combines strategy, AI instruction, guided walkthroughs, prompts, publishing tools, and performance dashboards so participants create the work their businesses need while they learn.

Market Power

A practical marketing system small teams can operate.

Participants learn the decision, create the work, put it into the market, measure what happened, and use the result to make the next decision better.

LearnUnderstand the strategy without jargon or tool overload
BuildTurn lessons into useful business work
ReachPublish for the people and buying stages that matter
MeasureConnect activity, response, and business outcomes
ImproveReturn performance data to the training
Lew Kizer, founder of Smash Meals

One example · Smash Meals

From overwhelmed by marketing and losing revenue to 49.1% year-over-year growth.
49.1%

More first-half Gross Revenue.

Smash Meals recorded $195,695.99 during January–June 2026, compared with $131,245.58 during the same period in 2025—an increase of $64,450.41.

January+45.8%
February+32.2%
March+28.1%
April+56.9%
May+44.9%
June+85.5%

Every decision behind the result can now be taught.

CloudWise preserved the strategy, activity, published work, customer response, revenue, and decisions behind the growth. Students and local companies can learn from real data, real techniques, and real outcomes rather than a hypothetical case.

31 monthsGross Revenue, refunds, and Net Revenue records
3,652 assetsPlatform, content, dates, links, text, media, and available metrics
988 daysPreserved audience history beginning October 31, 2023
981 observationsDetailed Facebook follower timeline
66 reviewsDates, customer language, ratings, replies, and available media
43 definitionsWhat each captured metric counts and how it should be read

The cumulative outcome

The grant period ends. The economic engine remains.

Northeast Tennessee now has practical AI training, real business evidence, college curriculum, an intern pipeline, partner infrastructure, and technology that can help more people turn learning into measurable growth.

Market PowerOperating
CloudWise Training HubOperating
College curriculumSix courses
ETSU intern pipeline16 interns
Regional business recordGrowing
Community partner networkSix counties
Sources and scopeHow to read this report

Program record and public sources

The two award amounts, announcement dates, and service areas come from official Tennessee Department of Economic and Community Development announcements dated April 30, 2024 and October 30, 2024. The college partnership description is supported by ETSU's April 2, 2025 account.

Training participation, intern development, college-course totals, platform development, economic impact, and program activity come from CloudWise Academy's cumulative program records. Smash Meals figures come from the preserved longitudinal business record through July 2026. Gross Revenue is used for the year-over-year financial comparison.