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Radio and direct mail marketing for small business

Welcome to the Being found Show. I’m Chauncey, filling in for Joe Mckenna and we’re doing a series of tips to help small businesses succeed in 2018. 

We are going to discuss Physical Mail Marketing and Radio Marketing for local business. These marketing platforms still work because customers have not changed that much, they still want the same things, great customer service, and a good deal.

Direct Mail Marketing – make it something your customer will appreciate or don’t bother.

If you’re a service business such as a carpet cleaner with a physical mailing list, you know everybody’s address because you’re showing up there. But for most industries, if somebody gives you their physical address, they gave you the keys to the castle. They gave you their most sensitive information as a person. They gave you their physical address and permitted you to reach out to them at their physical address through the mail. So don’t abuse that. So make sure you are only sending them things they want.

We found an article on Forbes where communication experts share great tips for mail marketing campaigns. Here are a few of the suggestions mentioned in the article;

  • Use social media to find your perfect target recipients
  • Integrate your digital and direct mail efforts
  • Make it handwritten
  • Be exclusive

Information Source:  Forbes

Radio Marketing – Is It Still Effective?

Radio Marketing is a great way to get your branding out there, not necessarily a great way for conversion. You will need a website in conjunction because people aren’t writing down phone numbers any longer. They remember the name, and they remember the service from the radio and television ads, and then they’re searching it online.

Radio and television marketing is not getting the recognition it deserves. People everywhere listen to the radio and watch television from time to time, so it is a great place to display your service and your information to potential customers.

That is what this show is about. We aren’t just talking about being found online; we are talking about being found by more buying customers, wherever that may be. Make sure that you’re available in the ways that people expect to find you.

Utilizing radio and physical mail marketing and finding a happy medium between the internet and the real world will help your business become found the right way and broaden your customer base. You need to make sure as a business you are balancing your real-world customers and internet customers. Don’t ignore the real world!

Check out our full show with 10 tips to help businesses succeed in 2018: Being Found Show Episode 42

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By Joe Mckenna • April 14, 2022
JOHNSON CITY & KINGSPORT – Cloud Wise Academy announced today a new local marketing and e-commence workshop, Amplify Our City, to teach local business owners how to best use the internet’s capabilities. The workshops will be taught in partnership with the Kingsport and Johnson City chambers of commerce. Amplify Our City is a three-step workshop to attract more customers online and in store. In this workshop, business owners will learn where to start and how to use online tools, free local marketing tactics, when to spend money and what savvy marketing peers are doing. Participants will learn how the internet favors local companies, how to market on a small budget, and how to avoid costly mistakes. “In today’s post-pandemic world, social media has become a key means of retail purchasing,” said Bob Cantler, President and CEO of the Johnson City Chamber of Commerce. “Learning tricks of the trade to maximize your business’ exposure will certainly enhance sales across the board.” “I don’t care what kind of business you have; one of the most important assets to your business is your web presence,” said Aundrea Salyer, senior business counselor for the Tennessee Small Business Development Center at ETSU Kingsport Affiliate Office. “That means making it easy for your customers to find you online and to shop online. I get asked all the time whether a business should invest in a web site or leverage existing social media platforms. I’m very interested to hear how Joe addresses this.” The two workshop sessions will be held in partnership with local chambers of commerce this month. You do not have to be member of the Chamber(s) to participate. Kingsport Chamber of Commerce: April 21 from 8-10:30 is an online webinar available to the public regardless of geographic location. Attendees must register in advance: https://clients.tsbdc.org/workshop.aspx?ekey=10420014 . Johnson City Chamber of Commerce: April 22 from 8-10:30 a.m., at the 602 Sevier St., Suite 101, in Johnson City. Attendees must register in advance: https://cca.johnsoncitytnchamber.com/EvtListing.aspx?dbid2=TNJC&evtid=105727&class=E The course is taught by Joe McKenna, founder of Cloud Wise Academy , which specializes in e-commerce training. “Many companies are surprised to discover that the internet favors local companies. In this workshop, you’ll learn how to put the internet to work for your company instead of against it,” said McKenna. By providing the workshop through the chambers of commerce, McKenna hopes this will broaden the education of citizens of Kingsport and Johnson City and help local businesses grow. For more information, email McKenna at joe@cloudwiseacademy.com or call 530-515-9851.

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By Joe Mckenna • April 14, 2022
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