Blog Layout
Check your website analytics – it’s easy to do!

Welcome to the Being found Show. I’m Chauncey, filling in for Cloud Wise Joe and we’re doing a series of tips to help small businesses succeed in 2018. 

Website Analytics! There is no better time than now to get familiar with your website analytics, don’t let another year go by confused by them. Analytics can seem scary at first and I know I was intimidated at first. The point is not to become a master at analytics. The idea is to learn one or two things about analytics that will help you better understand how well your business is doing or help you figure out what you can do better.

The first step is to ask your marketing company if you are set up and logged into analytics and if you aren’t, get a new marketing company. You can set it up yourself by going to Google Analytics.  You’ll get a tracking code to paste into your pages, so Google knows when your site is visited and in a few hours, you will be able to see who is visiting your site.

So one the few things that you need to do to understand analytics is you to learn to pick a time frame. So when you are looking at how many visitors you’ve had, you can choose a time frame and figure out how many visitors you have had in the past week, month and even year.

There are three metrics in Google Analytics that you’ll want to look at Take a few moments to make sure you have analytics connected to your website. Learn how to pick a time frame, see new sessions, bounce rate, And time on site. Learning the basics of analytics will help you take control of your business and get a better understanding of how the internet is impacting it. to better understand whats going on with your website. 

  • New Sessions: How many new people came to your site.
  • Bounce Rate: How many people came to your site, decided they didn’t like it, and left.
  • Time on Site: How long they spent on site and if it was enough for them to convert.

Take a few moments to make sure you have analytics connected to your website. Learn how to pick a time frame, see new sessions, bounce rate, And time on site.

We found this article from Moz –  The Absolute Beginner’s Guide to Google Analytics, it’s a great resource to make sense of each step.

Learning the basics of analytics will help you take control of your business and get a better understanding of how the internet is impacting it. Check out our full show with 10 tips to help businesses succeed in 2018: Being Found Show Episode 42 

 Listen to the Being Found Show 
 with your
favorite podcast app.

 

Create Professional Content Effortlessly with DreamSite Website Builder's AI Feature

June 24, 2023
Discover how to effortlessly create professional content using DreamSite Builder's new AI feature. Learn how to generate fresh content, enhance existing content, and overcome writer's block. Transform your business with Cloud Wise Academy's marketing school. Visit the link to explore the powerful AI improvements and take your online presence to the next level.

Unveiling the New and Improved Website CoPilot: Your All-in-One Digital Platform

May 29, 2023
Are you ready to take your online presence to the next level? Get ready to meet your new digital partner in success: the upgraded Website CoPilot. This all-in-one platform is now more powerful than ever, thanks to our latest AI improvements.
a screenshot of the website copilot, in the style of light purple and dark emerald, vibrant color

Epic Website Building with New Website Co-Pilot Features!

May 23, 2023
One of the most exciting new features is the AI-powered content creation tool. This tool assists users in creating an 'About Us' section and a customer avatar for their websites. The AI uses the information provided in the 'About Us' section to develop a customer avatar, recommend color themes, fonts, and keywords, providing explanations for each recommendation. This feature simplifies the content creation process and ensures that the website is tailored to the specific
Red haired lady on a green background pointing at

How to Construct URLs That Will Get You More Traffic

April 25, 2023
In this post, I'm going to show you how to construct URLs that will get you more traffic. I'll teach you how to make your URLs short and easy to remember, and how to make your URLs look good.

Chambers announce marketing & e-commerce workshop

By Joe Mckenna • April 14, 2022
JOHNSON CITY & KINGSPORT – Cloud Wise Academy announced today a new local marketing and e-commence workshop, Amplify Our City, to teach local business owners how to best use the internet’s capabilities. The workshops will be taught in partnership with the Kingsport and Johnson City chambers of commerce. Amplify Our City is a three-step workshop to attract more customers online and in store. In this workshop, business owners will learn where to start and how to use online tools, free local marketing tactics, when to spend money and what savvy marketing peers are doing. Participants will learn how the internet favors local companies, how to market on a small budget, and how to avoid costly mistakes. “In today’s post-pandemic world, social media has become a key means of retail purchasing,” said Bob Cantler, President and CEO of the Johnson City Chamber of Commerce. “Learning tricks of the trade to maximize your business’ exposure will certainly enhance sales across the board.” “I don’t care what kind of business you have; one of the most important assets to your business is your web presence,” said Aundrea Salyer, senior business counselor for the Tennessee Small Business Development Center at ETSU Kingsport Affiliate Office. “That means making it easy for your customers to find you online and to shop online. I get asked all the time whether a business should invest in a web site or leverage existing social media platforms. I’m very interested to hear how Joe addresses this.” The two workshop sessions will be held in partnership with local chambers of commerce this month. You do not have to be member of the Chamber(s) to participate. Kingsport Chamber of Commerce: April 21 from 8-10:30 is an online webinar available to the public regardless of geographic location. Attendees must register in advance: https://clients.tsbdc.org/workshop.aspx?ekey=10420014 . Johnson City Chamber of Commerce: April 22 from 8-10:30 a.m., at the 602 Sevier St., Suite 101, in Johnson City. Attendees must register in advance: https://cca.johnsoncitytnchamber.com/EvtListing.aspx?dbid2=TNJC&evtid=105727&class=E The course is taught by Joe McKenna, founder of Cloud Wise Academy , which specializes in e-commerce training. “Many companies are surprised to discover that the internet favors local companies. In this workshop, you’ll learn how to put the internet to work for your company instead of against it,” said McKenna. By providing the workshop through the chambers of commerce, McKenna hopes this will broaden the education of citizens of Kingsport and Johnson City and help local businesses grow. For more information, email McKenna at joe@cloudwiseacademy.com or call 530-515-9851.

Local search engine marketing workshop

By Joe Mckenna • April 14, 2022
JOHNSON CITY, Tenn. – (April 4, 2022) Grow your career or business by learning valuable search engine marketing skills. According to 99 Firms, 46% of all Google searches are linked to something local, so it is crucial to learn these valuable skills for yourself, your business and our community. This spring, Cloud Wise Academy, an East Tennessee State University Innovation Lab affiliate member, is hosting a "Local Search Engine Marketing" course aimed at local companies that want to rank better on Google and marketing professionals who want to learn valuable skills. "Students will learn the pros' skills and tools in search engine marketing," said Joe Mckenna, founder of Cloud Wise Academy. “Many companies are surprised to discover that the internet favors local companies. Around 93% of all web traffic is via search engines. Search engine marketing is the lifeblood of every company. We'll demystify it and teach you the valuable skill you need.” The workshop begins May 16 and runs through June 22, with classes on Monday and Wednesday nights from 6-8 p.m. In-person participants meet at the ETSU Innovation Lab, located at 2109 W. Market St. in Johnson City. The class may also be taken synchronously online. Registration fees are $350 per participant, and participants may use the code "early50" through May 1 to save $50. “This class will teach aspiring SEO professionals the ins and outs of local search engine optimization,” said Chauncy Haworth, course instructor. “With hands-on support, you will learn how to alter an existing website and properly create online profiles that will get search engines and local customers attention.” "We are pleased to have Cloud Wise Academy bring search engine marketing opportunities like this to the Appalachian Highlands," said Liz Bennett, assistant director of the Innovation Lab. "We've heard great feedback from previous students and are excited to see more classes like this offered in the area. We hope that students, community members and entrepreneurs will take advantage of these types of classes that help bring new business opportunities to this area." Learn more and register at www.cloudwiseacademy.com/seo-course . For more information about Cloud Wise Academy and future courses, visit cloudwiseacademy.com , or reach Mckenna at joe@cloudwiseacademy.com or at 530-515-9851. The ETSU Innovation Lab is a high-tech business incubator that assists aspiring entrepreneurs from concept through commercialization. For more information, visit etsu.edu/ilab or contact Dr. Audrey Depelteau, director of the Innovation Lab, at depelteau@etsu.edu .
Share by: