What happened at the Shasta Venture Hub yesterday? AMPLIFY!
If you were at Amplify, Joe’s Web Geeks can help you implement some of the ideas we shared there.
Yesterday, approximately 75 business people from all over Shasta County showed up at the Shasta EDC to attend a business conference put on by the Smart Center, by the Shasta Economic Development Corporation, and by Cloud Potential.
There was food, merriment, speeches, and a lot of learning.
Who was there?
The speakers included a number of powerful names in the world of marketing and in the world of local tech. There was:
- Kristin Zhivago: A revenue coach for decades and the writer of one of Forbes top six marketing books of all time, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Also, President and co-founder of Cloud Potential.
- She discussed how to understand what customers want and the new realities of Being Found Marketing and the mobile era.
- Desiree Bryant: A marketer who has held top management positions in a number of firms, and who has, over the course of her career, created millions of dollars in revenue in very short amounts of time through her mastery of marketing strategy.
- She talked about the role marketing plays in a successful business, and the activities and mindsets marketers need to be successful.
- Jason Eatmon: The Vice President (and one of the co-founders) of Development Group Incorporated
, a local IT company. Well known in the county as a huge name in business and technology.
- He knocked it out of the park with an impassioned speech about hiring the right people and how it relates to growing a company.
- Joe Mckenna: CEO and co-founder of Cloud Potential, Cloud Wise Academy, and the Being Found Help Center. He’s built companies up to millions of dollars, he’s done it multiple times, and he’s done it fast.
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- Joe Mckenna (or Cloud Wise Joe as he’s known on our show) talked about how to hire for character, how to train for success, and the perils that many businesses are unwittingly bringing upon themselves.
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- Tony Giovaniello: President of the Shasta Economic Development Corporation and a lifelong businessman, not to mention a very well-respected name in the community.
- Tony talked about how businesses can find resources in the community and about how the success of business can help our community.
And last, but not least . . .
- C.R. Gibbs:
These caterers are renowned in Redding for their amazing food and service.
- They didn’t give a speech, but they did serve, among other things, fajitas.
What was it like?
Speaking from my vantage as one who was part of the planning process, we didn’t expect anything close to the turnout we got. Naturally, this is heartening for a few reasons.
This was explicitly a conference about the power of the Internet to affect business and how to adapt. This was about the message we espouse in the Digital Revolution Show. And people are aware of it.
What this means: Business leaders in Shasta County are starting to become aware that the mobile era is posing a challenge. And they’re ready to face this challenge head-on.
I noticed after the speeches that there was a very inspiring camaraderie in the air. During lunch I joined in lively conversations with a number of business-people. It seemed as though the speeches, filled as they were with new ideas, had unstopped some hidden stream of energy t. People spoke with great enthusiasm, bounding from concept to concept, entertaining wild new notions of how to operate, how to innovate, how to succeed.
In short: It went pretty well.
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JOHNSON CITY & KINGSPORT – Cloud Wise Academy announced today a new local marketing and e-commence workshop, Amplify Our City, to teach local business owners how to best use the internet’s capabilities. The workshops will be taught in partnership with the Kingsport and Johnson City chambers of commerce. Amplify Our City is a three-step workshop to attract more customers online and in store. In this workshop, business owners will learn where to start and how to use online tools, free local marketing tactics, when to spend money and what savvy marketing peers are doing. Participants will learn how the internet favors local companies, how to market on a small budget, and how to avoid costly mistakes. “In today’s post-pandemic world, social media has become a key means of retail purchasing,” said Bob Cantler, President and CEO of the Johnson City Chamber of Commerce. “Learning tricks of the trade to maximize your business’ exposure will certainly enhance sales across the board.” “I don’t care what kind of business you have; one of the most important assets to your business is your web presence,” said Aundrea Salyer, senior business counselor for the Tennessee Small Business Development Center at ETSU Kingsport Affiliate Office. “That means making it easy for your customers to find you online and to shop online. I get asked all the time whether a business should invest in a web site or leverage existing social media platforms. I’m very interested to hear how Joe addresses this.” The two workshop sessions will be held in partnership with local chambers of commerce this month. You do not have to be member of the Chamber(s) to participate. Kingsport Chamber of Commerce: April 21 from 8-10:30 is an online webinar available to the public regardless of geographic location. Attendees must register in advance: https://clients.tsbdc.org/workshop.aspx?ekey=10420014 . Johnson City Chamber of Commerce: April 22 from 8-10:30 a.m., at the 602 Sevier St., Suite 101, in Johnson City. Attendees must register in advance: https://cca.johnsoncitytnchamber.com/EvtListing.aspx?dbid2=TNJC&evtid=105727&class=E The course is taught by Joe McKenna, founder of Cloud Wise Academy , which specializes in e-commerce training. “Many companies are surprised to discover that the internet favors local companies. In this workshop, you’ll learn how to put the internet to work for your company instead of against it,” said McKenna. By providing the workshop through the chambers of commerce, McKenna hopes this will broaden the education of citizens of Kingsport and Johnson City and help local businesses grow. For more information, email McKenna at joe@cloudwiseacademy.com or call 530-515-9851.
JOHNSON CITY, Tenn. – (April 4, 2022) Grow your career or business by learning valuable search engine marketing skills. According to 99 Firms, 46% of all Google searches are linked to something local, so it is crucial to learn these valuable skills for yourself, your business and our community. This spring, Cloud Wise Academy, an East Tennessee State University Innovation Lab affiliate member, is hosting a "Local Search Engine Marketing" course aimed at local companies that want to rank better on Google and marketing professionals who want to learn valuable skills. "Students will learn the pros' skills and tools in search engine marketing," said Joe Mckenna, founder of Cloud Wise Academy. “Many companies are surprised to discover that the internet favors local companies. Around 93% of all web traffic is via search engines. Search engine marketing is the lifeblood of every company. We'll demystify it and teach you the valuable skill you need.” The workshop begins May 16 and runs through June 22, with classes on Monday and Wednesday nights from 6-8 p.m. In-person participants meet at the ETSU Innovation Lab, located at 2109 W. Market St. in Johnson City. The class may also be taken synchronously online. Registration fees are $350 per participant, and participants may use the code "early50" through May 1 to save $50. “This class will teach aspiring SEO professionals the ins and outs of local search engine optimization,” said Chauncy Haworth, course instructor. “With hands-on support, you will learn how to alter an existing website and properly create online profiles that will get search engines and local customers attention.” "We are pleased to have Cloud Wise Academy bring search engine marketing opportunities like this to the Appalachian Highlands," said Liz Bennett, assistant director of the Innovation Lab. "We've heard great feedback from previous students and are excited to see more classes like this offered in the area. We hope that students, community members and entrepreneurs will take advantage of these types of classes that help bring new business opportunities to this area." Learn more and register at www.cloudwiseacademy.com/seo-course . For more information about Cloud Wise Academy and future courses, visit cloudwiseacademy.com , or reach Mckenna at joe@cloudwiseacademy.com or at 530-515-9851. The ETSU Innovation Lab is a high-tech business incubator that assists aspiring entrepreneurs from concept through commercialization. For more information, visit etsu.edu/ilab or contact Dr. Audrey Depelteau, director of the Innovation Lab, at depelteau@etsu.edu .