How to Construct URLs That Will Get You More Traffic

Date: 2023-04-23

Summary

In this conversation, Joe explains how a web page is constructed, beginning with the URL. The URL is like a street address for websites, helping browsers find the exact location of the information being requested. The components of a URL include the secure website connection (HTTPS), which is a secure protocol that encrypts data between a user's browser and a website, the domain (the main name of the website), and the keyword (a word or phrase within the website's address that tells you what the website is about). The page of the website refers to a specific section of the website, like a chapter in a book. HTTPS is seen as a sign of trust and security, which is important to users, and Google has stated that it is a ranking factor.

This conversation is about how to construct a URL for a specific page on a website. The example used is a page about basketball on the website 'example.com'. Joer explains that the website's page builder will automatically generate the URL, and then goes over to the editor to show how they set up the URL. This involves changing the page URL to the keyword 'bikes' and saving the changes. Joe then explains that when the page is published, it will be easy for people to understand what they are doing and easier for Google to understand what this page is about. The URL will be in the format of 'mydomain/bikes'.

Timestamps

0:00:00 Anatomy of a Web Page: Understanding the Components of a URL +

0:03:02 Creating a URL for a Sports Page on Example.com +

Transcript

[0:00:00]  Joe: Before we build our web page, we need to understand how a web page is constructed. Need to break down the Anatomy of a web Page the first part of your web page is your URL. The URL is this text up in the browser bar that people type in to access your website. The URL is like a street address for websites or a page on the Internet. It helps your website browser find the exact location of the information you're looking for. Just like how a street address helps you find a friend's house.

[0:00:40]  Joe: There are several components of a URL. The first section you see here is the secure website connection. It represents Https, which is a secure protocol that encrypts data between a user's browser and a website. This helps to protect your privacy and security. Google has stated that the Https is a ranking factor, meaning that websites that use Https may rank higher in search results than websites that do not.

[0:01:11]  Joe: This is because Https is seen as a sign of trust and security, which is important to users. Now every website built with the dream website builder automatically encrypts and uses Https. When you use sites like WordPress and some other site builders, you actually have to pay for a secondary service to provide the secure layer. The next section is the domain. This is your website's main name. A domain is the main part of a website's address, like the name of your street.

[0:01:45]  Joe: It's the easy to remember part that helps people find a website like Google.com or Youtube.com. Instead of having to remember a long list of numbers, this next area is the keyword. This acts as the page's hint. A keyword in a domain is a word or phrase within the website's address that tells you what the website is about. Just like a book title, it hints at the story inside. For example, in example cutekittens, the keyword is cutekittens.

[0:02:23]  Joe: The keyword cutekittens tells you that the page is about adorable kittens. On example.com website the next section is the page of your website. This refers to a specific section of your website. A page in the URL is a part of the website's address that shows which specific section or topic or page you're looking at, like a chapter in a book. For instance, an example sports basketball. Basketball is the page that tells you that you're checking out the basketball section of example.

[0:03:02]  Joe: Com's website your page builder will automatically put the URL together for you if you know where to put the right information. Let's go over here and look at our editor and find out how we construct a URL. First off, your main domain in Https will be handled by the web builder. So the next section we need to take care of is that specific page section. And in that page section we need to make sure we have a keyword.

[0:03:40]  Joe: So I am on a demo page about bikes. So let's look at how we set up this URL. What we're going to do is we're going to come over here to Page. We're going to come over here to demo, and we're going to click on the icon that'll open a menu. We go down here to page URL. So here we can see in this top area where it says Page URL, we can see layout test that's because when I built this page, it had a different name.

[0:04:12]  Joe: And we don't want that name anymore. We want the actual URL. So in here, we will delete this and we will type bikes, save and Close. So now when we publish this page, it'll be my domain slash bikes. And it'll be easy for people to understand what they're doing. It'll also make it easier for Google to understand what this page is about.